Over 100 dealer representatives from Europe, CIS, Middle East and North Africa have been invited to FOTON LOVOL 2011 Europe&Africa Regional Business Conference held in Istanbul of Turkey from June 23-24. Minister of Commercial and Trade Ministry of Gebza of Turkey have attended the event and delivered a speech. Major managing leaders of FOTON LOVOL also participated into this conference.

With the theme of Communication, Listening, Consensus and Win-Win, the conference is categorized into a series of chains, including theme conference, training of product information, meetings amongst senior managers, business discussion, test driving, visiting of Turkey dealer’s manufacturing factory and etc. The overall strategy of FOTON LOVOL overseas business and its marketing strategy towards Europe, CIS, Middle East and North Africa have been  highlighted in the theme conference, based upon which FOTON LOVOL is comprehensively dedicated to creating the most competitive localized products resources according to the customers’ demand from those regions so as to make FOTON LOVOL the most influential mid-level product brand in the Europe and Africa regions.

During this conference, senior leaders of FOTON LOVOL had business discussion with key dealers respectively, concerning issues as business operation, product modification, service & component and etc. Meanwhile, they have also been briefed in the aspects of financial service situation of competitive brand, financial products of  different regions, and demands of FOTON LOVOL’s financial service from dealers amongst others.

Managers in charge of agricultural and construction machinery have introduced the operating strategies at European and African markets during this conference, raising up a number of innovative measures in service and component and delivering the financial service information to the dealers for the first time. Outstanding representatives from Turkey, Sweden, Morocco and Russia have been invited to deliver speeches, sharing their experience with other conference participants in marketing operation and implementation.

The activities, like test driving, reception dinner, tour around straits and others, have enriched the conference contents and established a platform of communication among FOTON LOVOL and dealers. The innovation of the conference in terms of forms, content and organizing patterns have been highly commended by participating dealers.  

        

Theme conference of 23.06

Dealers are listening to speech

Dealer represnetative is giving the speech

Model show and test driving