Europe is the world's most important market for high-end products and the world’s concentrating place for well-known agricultural equipment and construction machinery firms. It is a place that leads the technology development trend. Through the development model of “integrated knowledge and innovation”, FOTON LOVOL fully absorbs the advanced European technology. In 2006, it set up the first technology research and development center in Italy. At present, the tractor and loader products, the development and manufacture of which are led by the center, have been put into markets and been widely praised by users. The efficiency and sales volume have greatly increased. They gradually enter into the rank of high-end products. On the basis of increasing the research and development of products, FOTON LOVOL emphasizes on the channel construction in Europe. The marketing services network, in addition, has been basically constructed in the majority of European countries.

In 2010, FOTON LOVOL continues to increase the R&D investment, optimize the product portfolio and improve the product competitiveness. In the case of the depreciation of the Euro exchange rate in the first half of 2010, through various active and effective marketing activities, the Company has optimized and adjusted the product configuration, strengthened the prevention-control efforts against exchange earning risks and maintained the growth of the product export, thus laying a more solid foundation for the continuous development of the European market. In the second half of 2010, the Company will, according to the global economic situation, timely adjust the export strategies to the European countries so as to achieve the constant growth in the export volume.