Represented by Australia, the Oceania countries have always been important markets for products of developed countries in Europe and American. With the continuous improvement of the product manufacturing level in China, the Chinese products with high cost-performance become more and more trustable by customers in Oceania and the market shares of the products increase constantly. Among these, FOTON LOVOL is one of the most competitive brands. Currently, the construction machinery, agricultural equipment and vehicle products of the Company have successfully entered the market and established a sales and service network covering the whole Oceania.
In the second half of 2010, the Company will, based on the competitive strategy of the target market and for the competitive characteristics in different regions, flexibly and reasonably use the competitive strategy and develop products that meet the demand of local markets. Meanwhile, by optimizing the product portfolio, expanding the sales channels, improving the service levels and carrying out the promotional activities and other measures, it will gradually enhance the comprehensive competitiveness to lay a solid foundation for the brand building and sales improvement.
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